directed by
PROLOGUE: alatani pearl
In the tumultuous year of 2020, when the world seemed adrift, a new wave of clothing brands emerged across social media, sparking a creative renaissance. It was during this time that I founded Alatani Pearl, driven by the belief that I could contribute to this fresh movement in fashion. Little did I realize, the journey would be a profound learning experience. I like to think of Alatani Pearl as more than just a brand—it's an entity, a vibrant force that illuminates themes of love, pop culture, flawed habits, and everything that defines the human experience.
ACT 1: Energy Hats
The Cuban chain serves as more than just a design; it’s a statement of identity—not only for the brand but also for the individual wearing the cap. To ignite curiosity and connection, I reimagined a few logos that inspire me, blending them with my own unique signature elements. My creations are a reflection of the world around me.
FLOATING CAPS:
vices
playstation
AP Films
LA
season one
ACT 2: Energy Hoodies
Before diving into the art of Technical Design and pattern making, I took a hands-on approach by deconstructing some of my favorite hoodies with the perfect "fit." Using those pieces as templates, I added my own creative twists to the patterns, giving life to what I now call Energy Hoodies.
ACT 3: Energy Shirts
Energy Shirts feature a striking graphic print complemented by '7 energy patches,' symbolically aligned to represent the seven chakras of the human body. This collection aims to create a distinctive identity while drawing inspiration from pop culture to captivate a wider audience.
FEATURING
Willem Dafoe
David Beckham
In Love Shirt
EPILOGUE : TECHNICAL DESIGNS
A few sketches created for Monday Swimwear.
Technical sketches for Paige. Instruction Measuring Guide.
